Zheng, Wei, Qiu, Hongliang, Morrison, Alastair ORCID: 0000-0002-0754-1083, Wei, Wei and Zhang, Xihua (2022) Rural and urban land tourism and destination image: a dual-case study approach examining energy-saving behavior and loyalty. Land, 11:146. ISSN 2073-445X (doi:https://doi.org/10.3390/land11020146)

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Abstract

Although the significance of destination image is acknowledged, its effect on tourist reactions, especially energy-saving behavior, remains unknown. This research aimed to explore tourist energy-saving behavior (TESB) and loyalty (TL) in a rural land context by using the cognition affect-behavior (CAB) model. The findings indicated: (1) destination image positively and directly influenced TESB and TL; (2) relationship quality variables, i.e., tourist satisfaction and destination trust, positively and separately mediated the associations of destination image with TESB and TL; and (3) a cross-validation approach of rural and urban cases documented support for the research findings. This study extends the destination image literature by introducing the CAB model and the cross-validation approach to examine energy-saving behavior and loyalty. It offers guidance and a reference for tourism destination practitioners to promote energy-saving behavior and loyalty through the enhancement of destination image and relationship quality.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Land Issues and Their Impact on Tourism Development.
Uncontrolled Keywords:	tourist energy-saving behavior (TESB); tourist loyalty (TL); destination image (DI); relationship quality; cognition-affect-behavior (CAB) model; cross-validation; Yucun Village; Anji County; Hangzhou; China
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	06 Jun 2022 11:34
URI:	http://gala.gre.ac.uk/id/eprint/36596

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