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Process framework for innovation through tradition and its antecedents in rural heritage B&B

Process framework for innovation through tradition and its antecedents in rural heritage B&B

Wang, Wanfei, Ding, Lu, Chan, Jin ORCID: 0000-0002-6275-9763 and Qi, Xiaoguang (2022) Process framework for innovation through tradition and its antecedents in rural heritage B&B. International Journal of Contemporary Hospitality Management, 34 (12). pp. 4329-4354. ISSN 0959-6119 (doi:

36351_CHAN_Process_framework_for_innovation_through_tradition.pdf - Accepted Version
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Design/methodology/approach: Nine heritage Bed and Breakfast (B&Bs) displaying successful Innovation through tradition (ITT) in Songyang county in China were selected as the research site. Multiple cases of B&B were interviewed, and some observations were conducted. This study adopted the process-oriented reflexive critical incident technique to collect qualitative data and analysed it thematically.
Purpose: ITT is an increasingly important area of research particularly in the creative and cultural industries. The purpose of this study is to develop a process framework of ITT for rural heritage B&B sector and investigate the antecedents and challenges of ITT implementation.
Findings: Based on the findings, a five-phase innovation framework is proposed to demonstrate how ITT could be achieved in practice. These phases are idea generation, idea evaluation, initial implementation, continuing implementation, and sustaining improvement. Three key antecedents (experience corridors, networks, and institutional pressures) of ITT implementation were also identified.
Practical implications: This study has showed that rural heritage B&Bs can differentiate themselves from competition by the means of ITT. It proposes a process framework for this kind of innovation bringing to light the required steps, the antecedents, and key activities which the practitioners should pay great attention. It highlights the needs for continuing and sustaining innovations in long-term.
Originality: This study proposes a novel five-phase process framework of ITT to encompass the innovation activities in heritage setting. For practitioners, this study recommends enhancing the sensing capability of local entrepreneurs through personal travel experience and establishing business networks as the key antecedents of a successful ITT under rural heritage setting.

Item Type: Article
Additional Information: Publisher: Emerald Publishing Limited. Copyright © 2022, Emerald Publishing Limited. 'This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact'
Uncontrolled Keywords: heritage B&B; innovation through tradition; innovation process; hospitality management; rural revitalisation
Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Faculty of Business > Networks and Urban Systems Centre (NUSC)
Last Modified: 08 Nov 2022 12:07

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