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Perceived importance of and satisfaction with marina attributes in sailing tourism experiences: a Kano model approach

Perceived importance of and satisfaction with marina attributes in sailing tourism experiences: a Kano model approach

Shen, Ye, Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X, Christensen, Camilla and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2021) Perceived importance of and satisfaction with marina attributes in sailing tourism experiences: a Kano model approach. Journal of Outdoor Recreation and Tourism, 35:100402. ISSN 2213-0780 (Print), 2213-0780 (Online) (doi:https://doi.org/10.1016/j.jort.2021.100402)

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Abstract

The goal of this research was to analyse the factors that are important to sailing tourists in assuring satisfying marina destination experiences. The analysis applied Kano's model to classify attributes that influence satisfaction with marinas. The research was conducted in Denmark and the United Kingdom (UK), two well-known origins of and destinations for sailing tourists. Of the fourteen attributes, clean marina sanitary facilities, helpful service attitudes of marina employees, water and electrical connections, weather, and clean marina grounds were rated highest in importance for sailing experiences. Access to cultural and entertainment opportunities, and restaurants on marina grounds were rated as unimportant. Using Kano's model, the 14 marina attributes were categorized into must-be, one-dimensional, attractive, and indifferent. This research gives insights into future strategic management decisions for marina destinations.

Item Type: Article
Uncontrolled Keywords: tourist satisfaction; tourist experiences; Kano's model; sailing tourism; marinas
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Tourism Research Centre
Related URLs:
Last Modified: 08 Sep 2021 09:51
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/33797

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