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The role of technology context in influencing rural entrepreneurship in China: a focus on Taobao Villages

The role of technology context in influencing rural entrepreneurship in China: a focus on Taobao Villages

Gao, Xiaowen ORCID: 0000-0002-6682-6193, Ngoasong, Michael and Wang, Jinmin (2017) The role of technology context in influencing rural entrepreneurship in China: a focus on Taobao Villages. [Working Paper] (Unpublished)

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Abstract

What are the entry choices and post-entry decisions of rural microentrepreneurs seeking new business opportunities that have emerged because of developments in digital platforms China? By addressing the above questions, we contribute to existing innovation literature by critically exploring the contextual influences of e-commerce platforms on microentrepreneurs.

Item Type: Working Paper
Uncontrolled Keywords: e-commerce, digital platforms, microentrepreneurs, China
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Accounting & Finance
Last Modified: 15 Feb 2021 16:23
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/31117

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