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Exploring the CSR agenda of British credit unions

Exploring the CSR agenda of British credit unions

Decker, Olufemi Sallyanne (2010) Exploring the CSR agenda of British credit unions. International Journal of Banking, Accounting and Finance, 2 (3). pp. 275-294. ISSN 1755-3830 (Print), 1755-3849 (Online) (doi:https://doi.org/10.1504/IJBAAF.2010.033501)

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Abstract

Little is known about credit unions' engagement with corporate social responsibility (CSR), even though they collectively have significant impacts on society in developed as well as developing countries through widening access to financial services. By means of case studies, this paper seeks to explore the approach that exemplar British credit unions adopt to engage with their social and ethical responsibilities. We find that understanding of CSR is linked to cooperative principles, mainly external and community oriented and disconnected from CSR as a source of competitive advantage. The initiatives and practices that are seen to constitute CSR focus mainly on financial exclusion, rely significantly on a mixture of dependent and cooperative mechanisms and are executed through a network of links and partnerships. A strategic engagement with CSR that is value centric, integrated into strategy through principles and commitments and visible would provide sustainable benefits for credit unions and their multiple stakeholders.

Item Type: Article
Uncontrolled Keywords: social responsibility, strategic CSR, financial services, credit unions, cooperatives, value creation
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Accounting & Finance
Last Modified: 22 Apr 2021 13:25
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/31108

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