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The effects of risk message frames on post-pandemic travel intentions: The moderation of empathy and perceived waiting time

The effects of risk message frames on post-pandemic travel intentions: The moderation of empathy and perceived waiting time

Xie, Chaowu, Zhang, Jiangchi, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2021) The effects of risk message frames on post-pandemic travel intentions: The moderation of empathy and perceived waiting time. Current Issues in Tourism. ISSN 1368-3500 (Print), 1747-7603 (Online) (In Press) (doi:https://doi.org/10.1080/13683500.2021.1881052)

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Abstract

A gap exists in the research on how online media frame a tourism crisis and its effects on travel intentions. This research proposed a basic crisis frames model for public online communications including nature (N), causes (C), processes (P), and results (R). Chinese online public opinions on the Thailand drownings in 2018 were collected and the Vector Auto-Regressive (VAR) technique explored the responses within the data. The results showed that: (1) the crisis frames had a dynamic impact on negative travel intentions, and the effects and variance contributions of frames differed; (2) disturbance information produced by a negative communication incident from the destination was a factor promoting the accumulation of online public opinions; and (3) online data of public opinions and the VAR model are appropriate for research about tourism crisis information communication. This research provides new insights and a method for investigating tourism crises and dynamic responses in online communication.

Item Type: Article
Uncontrolled Keywords: Covid-19; risk; post-pandemic; travel intentions; empathy; waiting time
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Tourism Research Centre
Last Modified: 19 Jul 2021 10:36
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/30983

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