Skip navigation

Labelling nutrition sensitive food chains: a consumer preference analysis of milk products

Labelling nutrition sensitive food chains: a consumer preference analysis of milk products

Wesana, Joshua ORCID: 0000-0003-1970-6241, Gellynck, Xavier, Dora, Manoj K., Muyama, Lucy, Mutenyo, Emma, Elizabeth, Ahikiriza, Kagambe, Edmond and De Steur, Hans (2020) Labelling nutrition sensitive food chains: a consumer preference analysis of milk products. Frontiers in Nutrition, 7:158. ISSN 2296-861X (Online) (doi:https://doi.org/10.3389/fnut.2020.00158)

[img]
Preview
PDF (Open Access Article)
29678 WESANA_Labelling_Nutrition_Sensitive_Food_Chains_Consumer_Preference_Analysis_Of_Milk_Products_(OA)_2020.pdf - Published Version
Available under License Creative Commons Attribution.

Download (767kB) | Preview

Abstract

While nutrition sensitive value chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition sensitive chain labelling scheme, using the Ugandan dairy sector as a case. A survey was conducted among 250 consumers, primarily eliciting perceptions of the importance of a nutrition sensitive chain label compared to nutrition claims/facts. In addition, a choice-based conjoint experiment was designed with nutrition label, brand, fat content and price as attributes. Findings show that nutrition sensitive chain labelling was more positively perceived by consumers than nutrition claims/facts. Ordered logistic regression analysis indicated that BMI, nutrition knowledge and label use influenced consumers’ perceived importance of a nutrition sensitive chain label relative to sex, age, children and milk purchase frequency for nutrition claims/facts. This is confirmed by the higher utilities for the nutrition sensitive chain label in our conjoint experiment. Future research should focus on the integration of nutrition sensitive chain labelling with existing labels in a way that promotes candid interpretation by consumers. Industrial and policy actors in the agri-food sector can use these findings to innovate and regulate appropriate labelling schemes in the context of nutrition sensitive value chains.

Item Type: Article
Uncontrolled Keywords: nutrition sensitive value chain, labelling, consumer preference, conjoint analysis, dairy sector, uganda
Subjects: S Agriculture > S Agriculture (General)
Faculty / Department / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Last Modified: 21 Sep 2020 14:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/29147

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics