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Building the corporate soft power

Building the corporate soft power

Sun, Li, Li, Lei, Hofman, Peter and Sun, Yanxue (2011) Building the corporate soft power. CEO & CIO China.

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Item Type: Article
Uncontrolled Keywords: corporate soft power, stakeholder management
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Last Modified: 09 Mar 2020 11:27

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