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Supersize the label: The effect of prominent calorie labeling on sales

Supersize the label: The effect of prominent calorie labeling on sales

Nikolaou, Charoula K. ORCID: 0000-0001-6519-4174, McPartland, Michael, Demkova, Livia and Lean, Michael E.J. (2016) Supersize the label: The effect of prominent calorie labeling on sales. Nutrition, 35. pp. 112-113. ISSN 0899-9007 (doi:https://doi.org/10.1016/j.nut.2016.11.006)

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Abstract

Objectives
Calorie labeling has been suggested as an antiobesity measure; however, evidence on its effects is scarce and formatting guidance not well defined. The aim of this study was to test the effects of prominent calorie labeling on sales of the labeled items.

Methods
Prominent calorie labels were posted in front of two popular items for a period of 1 mo. Sales were recorded for 2 mo consecutively, before and during labeling.

Results
Muffins sales (the higher-calorie item) fell by 30%, whereas sales of scones rose by 4%, a significant difference (χ2 = 10.258; P = 0.0014).

Conclusions
Calorie labeling is effective when noticed. Wider adoption of calorie labeling for all food businesses and strengthening legislation with formatting guidelines should be the next step in public health policy.

Item Type: Article
Uncontrolled Keywords: calorie-labelling, public health policy, obesity, legislation
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Faculty / Department / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > Natural Resources Institute
Last Modified: 10 Jan 2020 11:38
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/26558

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