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Contextualized attitude change

Contextualized attitude change

Gawronski, Bertram, Rydell, Robert J., De Houwer, Jan, Brannon, Skylar M., Ye, Yang ORCID: 0000-0001-7142-3869, Vervliet, Bram and Hu, Xiaoqing (2017) Contextualized attitude change. Advances in Experimental Social Psychology. Academic Press, pp. 1-52. ISBN 978-0128146897 ISSN 0065-2601 (doi:

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The current chapter reviews the findings of an ongoing research program suggesting that changes in attitudes can be limited to the context in which counterattitudinal information was learned. The reviewed findings indicate that, although counterattitudinal information may effectively influence evaluations in the context in which this information was learned, previously formed attitudes may continue to influence evaluations in any other context. According to the representational theory of contextualized attitude change, such patterns of contextual renewal occur because exposure to expectancy-violating information enhances attention to context, which leads to an integration of the context into the representation of expectancy-violating counterattitudinal information. The chapter reviews research that (a) tested novel predictions derived from the representational theory of contextualized attitude change, (b) explored the nature of contextualized representations, and (c) investigated the boundary conditions of contextualized attitude change. Theoretical challenges, future directions, and implications for basic and applied research are discussed.

Item Type: Book Section
Uncontrolled Keywords: attitude change, attitude representation, context effects, expectancy violation, renewal effects
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Faculty / School / Research Centre / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > School of Human Sciences (HUM)
Last Modified: 01 May 2020 14:24

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