Skip navigation

The ups and downs of open innovation efficiency: the case of Procter & Gamble

The ups and downs of open innovation efficiency: the case of Procter & Gamble

Han, Chunjia, Thomas, Stephen, Yang, Mu and Cui, Yongmei (2019) The ups and downs of open innovation efficiency: the case of Procter & Gamble. European Journal of Innovation Management. ISSN 1460-1060 (In Press)

[img] PDF (Author Accepted Manuscript)
25021 HAN_The_Ups_and_Downs_of_Open_Innovation_Efficiency_2019.pdf - Accepted Version
Restricted to Repository staff only

Download (897kB) | Request a copy

Abstract

Open innovation (OI) has become increasingly popular as an enterprise strategy in both industry and academia, and has been adopted, at least in part, by many companies. Despite this popularity, there is a dearth of evaluation of OI efficiency and a lack of suitable quantitative indices. In this study, we used both Data Envelopment analysis (DEA) and Malmquist techniques to compare the pre- and post-transition levels of performance achievement of Procter&Gamble (P&G), a widely recognised and public early adopter of OI, with a group of its main competitors. Most detailed analysis of the time-course revealed that the innovation efficiency of P&G improved rapidly and substantially after its embracing of OI, an effect we term the ‘open rise’. However, there is also a transient decline in R&D efficiency at the beginning of OI adoption (‘open dip’) and an unexpected and marked decline (‘open drop’) after the peak positive effect.

Item Type: Article
Uncontrolled Keywords: Open innovation; performance evaluation; Data Envelopment analysis; Proctor & Gamble
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Faculty of Business > Networks and Urban Systems Centre (NUSC)
Faculty of Business > Networks and Urban Systems Centre (NUSC) > Connected Cities Research Group
Last Modified: 12 Sep 2019 15:43
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/25021

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics