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Bike allocation strategies in a competitive dockless bike sharing market

Bike allocation strategies in a competitive dockless bike sharing market

Zhang, J. and Meng, M. ORCID: 0000-0001-7240-6454 (2019) Bike allocation strategies in a competitive dockless bike sharing market. Journal of Cleaner Production, 233. pp. 869-879. ISSN 0959-6526 (doi:https://doi.org/10.1016/j.jclepro.2019.06.070)

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Abstract

This paper investigates bike allocation strategy in a competitive dockless bike sharing market from both market leader and market follower’s perspective. Market leader aims to grasp the market using the shortest time, while market follower wants to get the market share from market leader. The initial bike allocation position, coverage area and allocation method are investigated based on community structure method. An approximate optimal allocation model is proposed to maximise the recourses. Numerical examples are tested in a simplified Sioux Falls network and a real bike sharing network in Singapore to illustrate the effectiveness and practicability. Results show that the proposed method could identify the reasonable and efficient allocation position quickly. Market follower should apply the same allocation strategy as market leader, while use lower ticket, more bikes, and large batches allocation to strive for market share.

Item Type: Article
Uncontrolled Keywords: Dockless bike sharing, allocation strategy, complex network, community structure, competitive market
Subjects: H Social Sciences > HB Economic Theory
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Last Modified: 16 Jul 2019 08:23
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/24772

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