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Cruising and land-based tourism: a case study of Madeira. Creating a synergy between cruising and land-based tourism

Cruising and land-based tourism: a case study of Madeira. Creating a synergy between cruising and land-based tourism

Manole, Eugen Mario (2017) Cruising and land-based tourism: a case study of Madeira. Creating a synergy between cruising and land-based tourism. PhD thesis, University of Greenwich.

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This study examines the impact that the cruise industry has had on the island of Madeira, which is considered a destination of excellence and a repositioning hub between the two most important markets in the cruise tourism: the Caribbean and Europe. The research undertaken examines the relationship between the two subsectors, cruise tourism and land-based tourism, and the role played by the Autonomous Region of Madeira government. The original contribution of the research lies in its presentation of an in-depth case study of Madeira as a cruise destination within the wider context of the global cruise industry. The study has the potential to identify ways forward for island governance, offering potential strategies involving public, private and mixed partnerships in order to develop a tourism strategy that supports regional development and sustainability. The literature review examines the historical context and the tourism industry, focusing on the key trends of its most dynamic sector – the cruise industry and, within that, Madeira Island is introduced with its history and brand as a mature tourist destination. The research methodology comprises a case study using a mixed-methods approach, which includes qualitative and quantitative phases to support a triangulation process. Data were collected during March and April 2012, a peak-season period when ninety-three vessels entered the port of call of Funchal. A further survey took place during December 2013 and January 2014, when seventy-six ships called at Funchal. Out of 2,564 questionnaires distributed, 2,440 were returned, a 95% completion rate. More than half of the respondents viewed the Madeira Archipelago as a land-based destination and stated an intention to revisit the island. The percentage of tourists intending to return was higher (75%) among the tourists who considered the Madeira Archipelago to be a mixed destination. Secondary data collections were presented in connection with Madeira’s GDP, income in hotel establishments and employment rate, and indirect and induced impacts of the cruise industry in Europe and worldwide. In addition to cumulative conclusions, a governance strategy is proposed that implements a tourism policy that supports regional development as well as economic sustainability ensuring best practice. Madeira Island offers a mature destination with opportunities for beneficial integration between cruise tourism and land-based tourism.

Item Type: Thesis (PhD)
Uncontrolled Keywords: cruising; land-based tourism; global cruise industry; Madeira
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group: Faculty of Liberal Arts & Sciences
Faculty of Liberal Arts & Sciences > School of Humanities & Social Sciences (HSS)
Last Modified: 13 Dec 2020 00:52

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