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Business Model Adjustment of Start-up Companies

Business Model Adjustment of Start-up Companies

Luo, Jing ORCID: 0009-0004-7818-4396 and Ji, Xuehong (2019) Business Model Adjustment of Start-up Companies. In: The 19th Annual Conference of the European Academy of Management (EURAM), 26-28 June 2019, Lisbon, Portugal. (Submitted)

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This paper aims to explore the mechanism of business model adjustment of start-ups, including the direct motivations, basic processes and modes of business model adjustment. Three propositions are developed and verified in this research. First, the direct motivation to business model adjustment is manager’s cognition change. Along with manager’s gradually accumulated cognition change via trial and error learning and organizational search, it promotes the adjustment of business model. Second, there are four stages in business model trial and error learning process, including, business model practice outcomes, failure identification, cognitive change and business model adjustment. Third, there are two types of business model adjustment: radical and incremental. Radical adjustment happens when the core elements or architecture of the business model changed fundamentally, the business model presents radical adjustment. While incremental adjustment occurs when the external factors of the business model changed, while the core elements and the architecture have no fundamentally change, the business model presents incremental.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: business model; cognition change; radical adjustment; incremental adjustment
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Centre for Work and Employment Research (CREW) > Leadership & Organisational Behaviour Research Group (LOB)
Faculty of Business > Department of Human Resources & Organisational Behaviour
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Last Modified: 24 Apr 2024 13:05

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