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Segmenting global tourism markets: A panel club convergence approach

Segmenting global tourism markets: A panel club convergence approach

Lin, Zhibin ORCID: 0000-0001-5575-2216, You, Kefei ORCID: 0000-0001-7253-5838, Lau, Chi Keung and Demir, Ender (2019) Segmenting global tourism markets: A panel club convergence approach. Annals of Tourism Research, 75. pp. 165-185. ISSN 0160-7383 (doi:https://doi.org/10.1016/j.annals.2019.01.007)

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Abstract

This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001-2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.

Item Type: Article
Uncontrolled Keywords: Market segmentation; panel club convergence; structural break; tourism market; Turkey
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Accounting & Finance
Last Modified: 23 May 2019 12:09
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: GREAT 1
URI: http://gala.gre.ac.uk/id/eprint/23051

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