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GO TRADE survey - Preliminary findings presented to the All-Party Parliamentary Group for Markets on 13th November 2018

GO TRADE survey - Preliminary findings presented to the All-Party Parliamentary Group for Markets on 13th November 2018

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X, Ieromonachou, Petros ORCID: 0000-0002-5842-9585, Paschek, Fanny ORCID: 0000-0002-6294-6593 and Papaix, Claire (2018) GO TRADE survey - Preliminary findings presented to the All-Party Parliamentary Group for Markets on 13th November 2018. Discussion Paper. University of Greenwich, London. (In Press)

PDF (GO TRADE project survey – Preliminary findings)
22243 COCA-STEFANIAK_GO_TRADE_Project_Survey_2018.pdf - Accepted Version

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Early findings from research carried out in May-October 2018 by the University of Greenwich in collaboration with the National Federation of Market Traders (NMTF) as part of the GO TRADE project has shown that market traders want to improve their ability to address development opportunities offered by the visitor economy. The survey of over 3,766 respondents included market traders, their customers, local businesses near markets and visitors to town centres in northern France and England (east and south).

Key findings of this study are summarised below:

1. Although the availability of car parking near the market is important to market traders, this was seen as less of an issue by market customers.

2. When asked about the market, customers prioritised the ease for visitors/customers to move around the market from stall to stall, the market’s opening hours, the overall service quality offered by the market or safety and security at the market as key to its success and attractiveness.

3. Market traders and visitors to markets in England and France largely agreed that markets are generally not making the best of the visitor economy.

4. There was general consensus among market traders, market customers and local businesses about the need for markets to capitalise on the town centre’s evening economy and improve their ability to deliver a unique experience to visitors and tourists as opportunity areas for development. Another area for improvement that visitors and local businesses agreed upon was a need for more events and entertainment to be offered by markets.

5. Visitors to markets were generally satisfied with local shops in the proximity of the market and their overall service quality, though less so with the variety of produce offered by markets.

6. Local business owners and managers saw saw collaboration between local shops and market traders as important, though this same issue was deemed to be of much less importance by market traders.

Item Type: Monograph (Discussion Paper)
Additional Information: This interim report was shared with MPs of the All-Party Parliamentary Group for Markets at the APPG's meeting on 13th November 2018 as part of a briefing by the university's GO TRADE project team (led on the day by Assoc. Prof. Andres Coca-Stefaniak).
Uncontrolled Keywords: Traditional markets; town centres; visitor economy; visitor destinations; tourism destinations; regeneration; high streets; traditional retail markets; entrepreneurship
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Networks and Urban Systems Centre (NUSC) > Connected Cities Research Group
Faculty of Business > Department of Marketing, Events & Tourism
Faculty of Business > Department of Systems Management & Strategy
Last Modified: 10 Dec 2019 01:38

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