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Social study on public awareness of the Living Green Wall health benefits

Social study on public awareness of the Living Green Wall health benefits

Romanova, Anna and Salah, Ghofran (2018) Social study on public awareness of the Living Green Wall health benefits. In: ABC: Activating Biophilic Cities, 4-5 September 2018, University of Greenwich. (Unpublished)

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21905 ROMANOVA_Social_Study_on_Public_Awareness_of_the_Living_Green_Wall_2018.pdf - Accepted Version

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The Living Green Wall (LGW) is a modern and a rightful feature of the Biophilic City towards which mayor urban giants are working to. LGW offers a range of benefits directly linked to health evidenced in early and nowadays study’s as well as have been noted to offer indirect benefits to the businesses increasing their sales and hence the income. As part of this work a social survey was carried out on the streets of London in the vicinity of LGW to justify the knowledge and perception of the general public in relation to the LGW. The study took place during Jan 2016 - Mar 2017, where a total number of 308 responses were collected. At Edgware Road Tube Station 61% of samples were collected with 24% and 15% collected at ‘Walkie Talkie’ building and Mermaid Conference Centre, respectively. The survey would emphasise to explore the public awareness of the benefits the LGW offers and also invited them to propose locations where they would want, if that is the case, the LGW to be installed in the first instance. The survey results have provided quite an interesting insight: 40% of those who took the survey had a slight knowledge of what a LGW is, although at least 67% pass that structure once a week; 90% of the public found that the LGW is appealing and/or aesthetically pleasing, where many subconsciously though it is good for your health; around 80% would choose businesses with the LGW installed and the majority would support the urban greening activates through in-kind contribution. This research has evidenced that the public knowledge of the LWG is limited however once explained they can potentially act as alias in promoting greening in large cities that would lead to health benefit that is yet to be perhaps monetised.

Item Type: Conference or Conference Paper (Speech)
Uncontrolled Keywords: Living Green Wall, social survey, health benefit, public knowledge, business benefits
Subjects: T Technology > TD Environmental technology. Sanitary engineering
Faculty / School / Research Centre / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > Designing for Sustainability Research Theme
Faculty of Engineering & Science > School of Engineering (ENG)
Last Modified: 18 Sep 2020 23:35

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