Chan, Jin ORCID: https://orcid.org/0000-0002-6275-9763 and Lean, Hooi Hooi (2018) Measuring entrepreneurial orientation of firms in the creative and cultural sector. In: ISBE 2018: Creative Industries Entrepreneurship, 6th - 8th November 2018, University of Birmingham.

	PDF (Author Accepted Manuscript) 20340 CHAN_Measuring_Entrepreneurial_Orientation_of_Firms_in_the_Creative_and_Cultural_Sector_2018.pdf - Accepted Version Restricted to Repository staff only Download (243kB) | Request a copy
	PDF (Author Extended Abstract) 20340 CHAN_Measuring_Entrepreneurial_Orientation_of Firms_2018.pdf - Accepted Version Restricted to Repository staff only Download (302kB) | Request a copy

Abstract

This research aims to enhance theoretical understand the entrepreneurial strategy-making process and actions of small firms in the creative and cultural sector. The study proposes an improved measurement framework of Entrepreneurial Orientation for the application in the creative and cultural sector. The unit of assessment is the creative and cultural SME in a small UNESCO World Heritage city in a developing country, where they play a key role in the local economy and cultural conservation. The study employed the firm-level construct of Entrepreneurial Orientation (EO) and its measurement scale to understand the deployment of entrepreneurial strategies and activities of SMEs. The study interviewed 115 firms using a combination of a quantitative questionnaire based on the EO construct and a set of semi-structured qualitative questions to understand the rationale behind entrepreneurial strategy-making decisions. The results suggest that SMEs in these sectors are initially innovative and entrepreneurial, but they tend not to have sufficient capacity to continue investing in further innovation.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	culture; creative; World Heritage Site; entrepreneurial orientation; George Town; Penang; cluster
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	26 May 2026 08:17
URI:	https://gala.gre.ac.uk/id/eprint/20340

Actions (login required)

View Item

Downloads