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Participatory evangelism, Internet governance and the business stakeholders - practices of hegemonic power

Participatory evangelism, Internet governance and the business stakeholders - practices of hegemonic power

Van Klyton, Aaron, Arrieta Paredes, Mary-Paz ORCID: 0000-0001-5632-394X and Soomaree, Ayush (2018) Participatory evangelism, Internet governance and the business stakeholders - practices of hegemonic power. Policy & Internet. ISSN 1944-2866 (Online) (Submitted)

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Abstract

This research examines the relationship between the Internet Corporation of Assigned Names and Numbers (ICANN) and three business stakeholder groups participating in the multistakeholder model of Internet governance. We argue that ICANN’s use of ‘participatory evangelism’ serves as a device of hegemonic power within Internet governance. Using textual linguistic analysis on meetings transcripts, we operationalise hegemony as dependent variable by linking stakeholder participation to the Internet governance policy-making agenda. We identify a ‘master variable’ that characterises the tone and rhetoric of the data, then apply statistical methods to construct a model with hegemony. Analysis of Variance and Ordinary Least Squares models are used to measure variation across the three groups of business stakeholders to understand how hegemony is produced. We show that stakeholders use language that expresses hesitation and uncertainty, but is also resolute with less complex discourses, which contributes to the production of hegemony that would theoretically benefit ICANN.

Item Type: Article
Uncontrolled Keywords: hegemony, Gramsci, Internet governance, DICTION 7.0, and participatory evangelism
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of International Business & Economics
Last Modified: 25 Sep 2019 13:46
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT d
Selected for GREAT 2019: GREAT 3
URI: http://gala.gre.ac.uk/id/eprint/20170

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