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Modularity in Platform Competition

Modularity in Platform Competition

Lin, Yong ORCID: 0000-0001-7118-2946, Luo, Jing, Ieromonachou, Petros ORCID: 0000-0002-5842-9585 and Huang, Lin (2017) Modularity in Platform Competition. In: 7th IEEE International Conference on Logistics, Informatics and Service Sciences (LISS ’2017), 24-27 July, Beijing, China. (Unpublished)

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Abstract

This paper explores how modularity logic facilitates platform competition to approach competitive advantages, in particular with context of a business ecosystem rather than a firm. The research adopts a case study approach. Data are collected through semi-structured interviews, and secondary resources including company annual reports, archives, and websites, and industry reports. The results indicated that product/service modularity should be aligned with business ecosystem modularity to facilitate network effects in platform competition. This research extends modularity research from the firm level to a business ecosystem context, and develops a two-layer modular architecture of platform competition in the business ecosystem.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: modularity; platform; business ecosystem
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Related URLs:
Last Modified: 21 May 2018 09:02
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/19731

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