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Mass customisation and technology functions: Enhancing market responsiveness

Mass customisation and technology functions: Enhancing market responsiveness

Naghi Ganji, Elmira, Shah, Satya and Coutroubis, Alec (2018) Mass customisation and technology functions: Enhancing market responsiveness. In: 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE. ISBN 978-1538614709 (doi:https://doi.org/10.1109/ICE.2018.8436313)

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Abstract

Manufacturing companies are constantly confronting the challenges of competitive markets and lack of know-how of application of technology innovations within their environments. Industries are also getting very dependable to end users’ voice and satisfaction, therefore forcing them to seek appropriate organisational strategies with the aim towards creating a consistent customer experience and efficiency enhancement. The aim of this research is to investigate the impact of IT based strategies, innovative manufacturing and marketing practices within the mass customisation operations. Therefore, the authors aim to pursuit the current state of mass customisation within the manufacturing industries and the existing challenges particularly relevant to customer experience. The findings of this study would be utilised by researchers and practitioners who seek explore integrations between demand aspects of mass customisation practices with a particular focus to technological infrastructure.

Item Type: Conference Proceedings
Title of Proceedings: 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)
Additional Information: Conference was held in Stuttgart, Germany, 17-20 June 2018.
Uncontrolled Keywords: Supply chain; Demand-driven Supply Chain; Customer Responsiveness ; Technology Innovation; Digital Customisation; Mass Customisation; IT based strategies
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Faculty / Department / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > Department of Applied Engineering & Management
Faculty of Engineering & Science > Engineering Enterprise
Last Modified: 17 Feb 2019 01:38
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/19292

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