Naghi Ganji, Elmira, Shah, Satya and Coutroubis, Alec (2018) Mass customisation and technology functions: Enhancing market responsiveness. In: 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE. ISBN 978-1538614709 (doi:https://doi.org/10.1109/ICE.2018.8436313)

Preview

PDF (Author Accepted Manuscript) 19292 SHAH_Mass_Customisation_and_Technology_Functions_2018.pdf - Accepted Version Download (146kB) | Preview

Abstract

Manufacturing companies are constantly confronting the challenges of competitive markets and lack of know-how of application of technology innovations within their environments. Industries are also getting very dependable to end users’ voice and satisfaction, therefore forcing them to seek appropriate organisational strategies with the aim towards creating a consistent customer experience and efficiency enhancement. The aim of this research is to investigate the impact of IT based strategies, innovative manufacturing and marketing practices within the mass customisation operations. Therefore, the authors aim to pursuit the current state of mass customisation within the manufacturing industries and the existing challenges particularly relevant to customer experience. The findings of this study would be utilised by researchers and practitioners who seek explore integrations between demand aspects of mass customisation practices with a particular focus to technological infrastructure.

Item Type:	Conference Proceedings
Title of Proceedings:	2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)
Additional Information:	Conference was held in Stuttgart, Germany, 17-20 June 2018.
Uncontrolled Keywords:	Supply chain; Demand-driven Supply Chain; Customer Responsiveness ; Technology Innovation; Digital Customisation; Mass Customisation; IT based strategies
Subjects:	T Technology > TA Engineering (General). Civil engineering (General)
Faculty / School / Research Centre / Research Group:	Faculty of Engineering & Science Faculty of Engineering & Science > Engineering Enterprise Faculty of Engineering & Science > School of Engineering (ENG)
Last Modified:	18 Sep 2020 23:35
URI:	http://gala.gre.ac.uk/id/eprint/19292

Actions (login required)

View Item

Downloads