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CSR to increase engagement and build relationships

CSR to increase engagement and build relationships

Coulson-Thomas, Colin (2018) CSR to increase engagement and build relationships. Responsible CSR: A New Agenda Beyond Governance. Institute of Directors, Bengaluru, pp. 31-39. ISBN 978-81-930987-9-0

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The smooth functioning of markets and wider society depends upon expectations and acceptable levels of trust. However, trust in private enterprises and business leaders has fallen in a number of countries. Are companies contributing enough to society in return for the privilege of limited liability? Are they engaging their people and stakeholders and securing their commitment? This article questions whether CSR or a broader approach to responsible business could widen directorial perspectives, increase stakeholder involvement, engagement and motivation, build relationships with stakeholders, ingnite or re-establish passion and commitment, and help to create shared value, It also looks at the justification of CSR, the measuring and reporting of CSR and/or responsible business outcomes, legitimacy and the rise of sources of countervailing power that might limit and check businesses that are not responsible.

Item Type: Book Section
Additional Information: An edited book of papers to accompany the 2018 International Conference on Corporate Social Responsibility
Uncontrolled Keywords: CSR, Corporate Social Responsibility, Engagement, Stakeholder engagement, Stakeholder relationships, Strategic CSR, Legitimacy, Countervailing power, involvement, commitment, governance, corporate governance, boards of directors, responsible business, responsible leadership
Subjects: H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Human Resources & Organisational Behaviour
Faculty of Business > Centre for Work and Employment Research (CREW) > Leadership & Organisational Behaviour Research Group (LOB)
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Last Modified: 19 Feb 2018 12:25

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