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Liquid images: viewing the wine label

Liquid images: viewing the wine label

Finkelstein, Joanne and Quiazon, Regina (2007) Liquid images: viewing the wine label. Journal of Hospitality and Tourism Management, 14 (1). pp. 17-23. ISSN 1447-6770

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What is it that consumers see when they read the wine label? This article begins from the premise that the label does not merely consist of words that describe the contents of the bottle, but also contains clues to complex social, cultural and economic interactions which bestow wine its meaning. Thus, the visual aspects of wine extend far beyond colour, labelling and packaging. Viewing the wine label through the cultural lens suggests that the label has much to offer the hospitality provider in the ways in which the wine's affective qualities are conveyed.
[From the Publisher]

Item Type: Article
Uncontrolled Keywords: wine label, consumer behavior, meaning, affective qualities, sociocultural factors,
Subjects: H Social Sciences > HM Sociology
Pre-2014 Departments: School of Humanities & Social Sciences > Department of Communications & Creative Arts
School of Humanities & Social Sciences
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Last Modified: 14 Oct 2016 09:05

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