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Priorities and perceptions of corporate social responsibility: Insights from the perspective of Greek business professionals

Priorities and perceptions of corporate social responsibility: Insights from the perspective of Greek business professionals

Skouloudis, Antonis, Avlonitis, George J, Malesios, Chrisovaladis and Evangelinos, Konstantinos (2015) Priorities and perceptions of corporate social responsibility: Insights from the perspective of Greek business professionals. Management Decision, 53 (2). pp. 375-401. ISSN 0025-1747 (doi:https://doi.org/10.1108/MD-12-2013-0637)

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Abstract

Purpose – The purpose of this paper is to inform the business management literature that focuses on the perceptions of business professionals towards the multidimensional and highly complex concept of corporate social responsibility (CSR).

Design/methodology/approach – This study is based on a sample of 118 Greek business executives/middle managers having different functional positions. A questionnaire based on the works of Quazi and O’Brien (2000) and Welford et al. (2007) was designed and used for data collection.

Findings – Key findings denote occupational health and safety, benign environmental management as well as responsible production methods as the top CSR priorities. Two different CSR viewpoints emerged from the factor analysis reflecting a pragmatic and a more socially responsive interpretation of corporate responsibility. Cluster analysis confirmed such contrasting perspectives allowing the partition of data in distinctive groups according to the relative inclination on either of the identified viewpoints. Similarity measures obtained from cluster analysis also verified the different CSR positions.

Originality/value – The paper explores CSR perceptions, as predictor factors of CSR performance, in three different groups of Greek business professionals. It contributes to the literature of CSR perspectives from South-East European countries where there is a distinct lack of empirical studies on managerial attitudes.

Item Type: Article
Uncontrolled Keywords: Greece, Corporate social responsibility, Cluster analysis, Business professionals/middle managers, Factor analysis, Middle managers
Faculty / Department / Research Group: Faculty of Architecture, Computing & Humanities
Faculty of Architecture, Computing & Humanities > Department of Built Environment
Last Modified: 01 Jun 2017 15:40
Selected for GREAT 2016: None
Selected for GREAT 2017: GREAT c
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/17209

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