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Doing Research in the Business World

Doing Research in the Business World

Gray, David E. ORCID: 0000-0002-3881-5083 (2016) Doing Research in the Business World. SAGE Publications Ltd, London. ISBN 978-1473938434

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Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complimented by a free interactive eBook that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies.

Item Type: Book
Uncontrolled Keywords: Research design; Research methods; Quantitative methods; Qualitative methods; Research ethics; Case studies; Surveys; Observation; Internet-mediated research methods; Secondary data; Evaluations; Action research; Questionnaires; Interviewing; Ethnography; Focus groups; Visual methods; SPSS; NVivo
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Human Resources & Organisational Behaviour
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Last Modified: 12 Apr 2017 15:30

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