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Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains

Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains

Xie, JiaPing, Liang, Lang, Liu, LuHao and Ieromonachou, Petros ORCID: 0000-0002-5842-9585 (2016) Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains. International Journal of Production Economics, 183 (Part B). pp. 528-538. ISSN 0925-5273 (doi:https://doi.org/10.1016/j.ijpe.2016.07.026)

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Abstract

On the background of an online/offline dual channel, this paper studies contract coordination of centralized and decentralized dual-channel closed-loop supply chains. With the feature of recycle rate fluctuation, we develop a revenue-sharing mechanism by taking the relationship between the recycle rate and the recycle revenue sharing ratio into consideration. After comparing of centralized decision and the manufacturing led decentralized decision, the optimal online/offline price, wholesale price and advertising investment are derived. The influence of revenue sharing ratio in forward and reverse channels on the online/offline prices and wholesale prices is discussed. The numeric example is used for observing the relationship between variables, and between the optimal profit and variables through analysis of changing parameter valuations.

Item Type: Article
Uncontrolled Keywords: Closed-loop supply chains; Contract coordination; Channel conflict; Revenue sharing; Online to offline
Subjects: H Social Sciences > HB Economic Theory
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Last Modified: 03 Aug 2019 01:38
Selected for GREAT 2016: None
Selected for GREAT 2017: GREAT a
Selected for GREAT 2018: None
Selected for GREAT 2019: GREAT 6
URI: http://gala.gre.ac.uk/id/eprint/16239

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