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'Pro' and 'hands-on' approach in business project delivery

'Pro' and 'hands-on' approach in business project delivery

Romanova, Anna and Coutroubis, Alec D. (2016) 'Pro' and 'hands-on' approach in business project delivery. In: The First Medway Engineering Conference on Systems: Efficiency, Sustainability and Modelling in Chatham, 6 June 2016, Pilkington Building, University of Greenwich, Central Avenue, Chatham, Medway.

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The delivery of Business Project module to Applied Engineering & Management students across different programmes is carried over two terms in two years. During this time students are exposed to a variety of subjects and topics covering all aspects of business from basic theoretical principles to real life application including Economics, Entrepreneurship, Product Development, Innovation, Law, Social & Corporate Responsibility, Marketing, Finance, Accounting, etc. The delivery of such a multi-content module by a single person would mean: (i) a stale delivery by-the-book and/or (ii) that the students do not get the best experience in all offered topics. Considering the above and following reflection into enhancing and flavouring students’ experience it was decided to utilise ‘PRO’ approach in delivering Business Project module, which meant that each week the lecture on a specific topic was delivered by a specialist in the field. Additionally, students were expected to obtain ‘HANDS-ON’ experience and become exposed to Group Business Project (GBP), where second year students formed a company and employed first year students, to work collaboratively for a real client and the business project they offered to students. The client would effectively be an external company or organisation, which in many cases was an SME based in Kent or London, and keen to collaborate with local students who potentially can become their interns and employees. Students have found these changes ‘beneficial and encouraging’, lectures ‘much more interesting’ and agreed that GBP is providing them with ‘confidence of securing graduate employment in their area of interest’.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Module delivery; Real-life learning; Interaction with industry; Group business project
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > School of Engineering (ENG)
Related URLs:
Last Modified: 18 Sep 2020 23:36

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