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Creative Advertising: An Introduction

Creative Advertising: An Introduction

Sorrentino, Miriam ORCID: 0000-0003-1198-4562 (2014) Creative Advertising: An Introduction. Laurence King Publishing Ltd., London, UK. ISBN 978-1780671192

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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.

The book offers clear guidance on portfolio presentation, making contacts, skills building, crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world’s leading figures in advertising and is illustrated with numerous examples of award-winning work.

Item Type: Book
Uncontrolled Keywords: Advertising, Art Direction, Media, Design
Subjects: N Fine Arts > NE Print media
Faculty / School / Research Centre / Research Group: Faculty of Liberal Arts & Sciences
Faculty of Liberal Arts & Sciences > School of Design (DES)
Last Modified: 08 Aug 2019 11:00

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