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Experimental study of the effectiveness of dynamic signage system

Experimental study of the effectiveness of dynamic signage system

Xie, Hui ORCID: 0000-0003-1019-2168, Galea, Edwin ORCID: 0000-0002-0001-6665 and Lawrence, Peter ORCID: 0000-0002-0269-0231 (2013) Experimental study of the effectiveness of dynamic signage system. In: Conference Proceedings: Interflam 2013: 13th International Fire Science and Engineering Conference. Interscience Communications, Greenwich, London, UK, pp. 967-978. ISBN 9780955654893

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Abstract

Signage systems are widely used in the built environment to aid occupant wayfinding during both circulation and evacuation. Recent research conducted by the authors shows that only 38% of people 'see' conventional static emergency signage in presumed emergency situations in an unfamiliar built environment, even if the sign is located directly in front of them and their vision is unobstructed. However, most people who see the sign follow the sign. These results suggest that current emergency guidance signs are less effective as an aid to wayfinding than they potentially can be and that signs are likely to become more effective if their detectability can be improved while upholding the comprehensibility of the guidance information they provide. A novel dynamic signage design is proposed to address this issue by enhancing the affordance of the sign, while maintaining the simplicity and clarity of the information conveyed by the sign and the code compliance of the sign. The effectiveness of the new sign is tested under the same experimental settings and conditions as in previous experiments examining conventional, static signs. The results show that 77% of people 'see' the dynamic sign and 100% of them go on to follow the sign.

Item Type: Conference Proceedings
Title of Proceedings: Conference Proceedings: Interflam 2013: 13th International Fire Science and Engineering Conference
Additional Information: [1] This paper was first presented at Interflam 2013, the 13th International Conference and Exhibition on Fire Science and Engineering held at Royal Holloway College, University of London, UK, from 24-26 June 2013. [2] CMS REF: 13/28.
Uncontrolled Keywords: dynaimc sign, evacuation, wayfinding
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Pre-2014 Departments: School of Computing & Mathematical Sciences
School of Computing & Mathematical Sciences > Centre for Numerical Modelling & Process Analysis
School of Computing & Mathematical Sciences > Centre for Numerical Modelling & Process Analysis > Fire Safety Engineering Group
Related URLs:
Last Modified: 04 Sep 2019 14:40
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
URI: http://gala.gre.ac.uk/id/eprint/10823

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