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Developmental approaches to B2B virtual communities

Developmental approaches to B2B virtual communities

Tickle, Matthew, Adebanjo, Dotun ORCID: 0000-0003-4845-9411 and Michaelides, Zenon (2011) Developmental approaches to B2B virtual communities. Technovation, 31 (7). pp. 296-308. ISSN 0166-4972 (doi:

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This paper analyses the development approaches of four business-to-business (B2B) virtual communities (VCs) and compares them through use of a cross-case analysis. The study indicated that there is no "one size fits all" method for developing VCs and that a structured, rigorous development methodology based on academic research is required in order to successfully create and manage VCs. It also found that the main challenge in creating successful VCs is not that of developing them, but that of developing an engagement and contribution culture.

Item Type: Article
Additional Information: [1] First published: July 2011. [2] Published as: Technovation, (2011), Vol. 31, (7), pp. 296–308.
Uncontrolled Keywords: virtual communities, communities of practice, open innovation, Web 2.0, case studies, cross case analysis
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA76 Computer software
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Systems Management & Strategy
Related URLs:
Last Modified: 14 Oct 2016 09:24

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