Zakarneh, Mahmoud, Zakarneh, Abdelhadi, Yu, Xueyang and Nguyen, Truc
(2025)
The dark side of AI-driven personalisation. Consumer resistance and scepticism in marketing communications: a study of Chinese consumers.
In: Corporate and Marketing Communications Conference (CMC) 2025, 15th - 16th April, 2025, Birmingham Business School, University of Birmingham.