Svotwa, Tendai Douglas, Roberts-Lombard, Mornay and Jaiyeoba, Olumide
(2020)
Black Friday rituals, customer perceived value and loyalty among young adult consumers in South Africa: a Stimulus- Organism Response perspective.
Cogent Business and Management, 7 (1):1793523.
pp. 1-14.
ISSN 2331-1975 (Online)
(doi:10.1080/23311975.2020.1793523)