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Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
behaviour brand identity brand loyalty social marketing
Number of items: 1.

behaviour

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

brand identity

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

brand loyalty

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

social marketing

Kuenzel, Sven and Halliday, Sue Vaux (2008) Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management, 17 (5). pp. 293-304. ISSN 1061-0421 (doi:10.1108/10610420810896059)

This list was generated on Thu May 23 13:43:49 2013 BST.