globalisation

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Globalization

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

localisation

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Localization

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

marketing

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Retail

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Retailing

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Small to medium-sized enterprises

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

SMEs

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

Spain

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

strategy

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)

United Kingdom

Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:https://doi.org/10.1108/09590551011062439)