Advertising

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

B2B

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

banking industry

Butt, Irfan ORCID: 0000-0002-9594-5722 , Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID: 0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-03-2021-0104)

Banks

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

content analysis

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

emotional advertising

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

Emotional appeal

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

Financial services

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

interviews

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

loan advertisments

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

mixed methods

Butt, Irfan ORCID: 0000-0002-9594-5722 , Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID: 0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-03-2021-0104)

reputation

Butt, Irfan ORCID: 0000-0002-9594-5722 , Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID: 0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-03-2021-0104)

UK

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)