Skip navigation

Browse by Journal Title

Browse by Journal Title

Up a level
Export as [feed] RSS
Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
Number of items: 1.

Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

This list was generated on Thu Mar 28 07:34:29 2024 UTC.