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Items where Author is "Wilson, Jonathan A.J. "

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2nd generation migrants Abbas Rattani advertising African leadership afterlife alternative careers Arab Gulf countries Arab Spring Arab/Islamic culture Arabic Aristotle athletic excellence augmented reality austerity automotive industry automotive manufacturing beards Benetton Boris Johnson brand brand architecture brand communities brand community brand consumer brand consumption brand creation brand culture brand equity brand extensions brand friendship brand identity brand life cycle brand management brand management strategy brand personality brand relationship brand relationships brand stakeholders brand strategy brand surrogacy brand theory branded individuals branding brands broadcast business business and management business schools calligraffiti career prospects careers change management CLV commerce commercial success communication communications competitiveness conceptual metaphor theory consumer behaviour consumer culture theory consumer spending consumption contemporary music corporate brands corporate communications corporate reputation corporate social responsibility creativity crisis management critical discourse analysis cross-cultural marketing cross-culture CSR cultural appreciation cultural branding cultural engineering cultural integration culture culture theory customer lifetime value David Cameron denationalization Dubai 2020 Expo East elite athletes emerging markets Emirates Airlines employability employee relations employment empowerment ethics ethnicity ethnocentrism ethnography expression facial hair faith based commerce faith based economics fashion feminism financial services marketing food supply chains food technology football futurism global brand consumption Global Islamic Economy Summit global marketing globalisation globalization Google glass graffiti gulf tourism Habib Yazdi Halal halal branding Halal certification Halal marketing higher education Hijab hijabis hip hop hippies hospitality hospitality and tourism human resource Human resource management identity inconspicuous branding inconspicuous consumption India Indonesia ingredient branding integrated marketing communications integration international branding international business international marketing international students internationalisation interpretive phenomenology interview iPhone Iran Islam Islamic art Islamic banking and finance Islamic branding Islamic calligraphy Islamic design Islamic economics Islamic economy Islamic ethics Islamic finance Islamic insurance Islamic marketing Islamic marketing and branding islamic public relations Islamic studies Islamic studies research Japan Japanese consumer behaviour Japanese corporate culture Jay-Z Jonathan Wilson journals Kazakhstan kosher language leadership leadership and management Linkedin lipstick effect logos London 2012 Olympics London riots macro-marketing macromarketing Malaysia Malaysia Airlines management managerial decision making market growth marketing marketing and branding courses marketing communications marketing performance marketing research marketing theory and practice matrimonial websites media messaging Metallica Middle East minority report mipsters Mipsterz mixed martial arts mobile modesty Muamalat multicultural societies multiculturalism Muslim consumer behaviour Muslim consumer behaviour and consumption Muslim consumers Muslim Culture Muslim ethics Muslim fashion Muslim females Muslim world Muslim youth Muslim youth culture Muslims nation branding national cultures National Identity niqab on the move online online branding online shopping operations management organisational behaviour Orientalism pedagogy performance performance measures personal brand personal branding personal image PhD popular culture professionalism public relations publications Qatar Airlines Qualitative Research race race relations racism ramadan recruitment relations relationship marketing religion religious faith groups religious studies reputation management research ResPublica retail rewards and benefits risk Saudi Arabia Saudi Arabian corporate culture Scholarship sci fi selection service quality SERVQUAL shock advertising skill competences social life social media social networking social networks social sciences socio-politics spirituality sport marketing sporting excellence sporting failure sporting merchandise sports sports branding sports kit sports personalities sports sponsorship sports uniform stakeholder analysis student loans students sub-culture sub-cultures Sukuk sukuk bonds supply chain management surrogacy surrogate brands Takaful insurance teaching and pedagogy team building theology tourism training transactional analysis transformational leadership tribes Turkish Airlines ultimate fighting championships United Kingdom video game advertising web 2.0 web blog West WIEF words World Islamic Economic Forum world religions young consumers youth youth culture
Number of items: 647.

2nd generation migrants

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Abbas Rattani

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

advertising

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

African leadership

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

afterlife

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

alternative careers

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Arab Gulf countries

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

Arab Spring

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Arab/Islamic culture

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

Arabic

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Aristotle

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

athletic excellence

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

augmented reality

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

austerity

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

automotive industry

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

automotive manufacturing

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

beards

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Benetton

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Boris Johnson

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

brand

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

brand architecture

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

brand communities

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

brand community

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

brand consumer

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

brand consumption

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

brand creation

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

brand culture

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

brand equity

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

brand extensions

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

brand friendship

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

brand identity

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

brand life cycle

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

brand management

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

brand management strategy

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

brand personality

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

brand relationship

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

brand relationships

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

brand stakeholders

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

brand strategy

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

brand surrogacy

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

brand theory

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

branded individuals

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

branding

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

Wilson, Jonathan A.J. (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

brands

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

broadcast

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

business

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

business and management

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

business schools

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

calligraffiti

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

career prospects

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

careers

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

change management

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

CLV

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

commerce

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

commercial success

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

communication

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

communications

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

competitiveness

Kokkranikal, Jithendran, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

conceptual metaphor theory

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

consumer behaviour

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

Wilson, Jonathan A.J. (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

consumer culture theory

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.

consumer spending

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

consumption

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

contemporary music

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

corporate brands

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

corporate communications

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

corporate reputation

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

corporate social responsibility

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

creativity

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

crisis management

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

critical discourse analysis

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

cross-cultural marketing

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Submitted)

cross-culture

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

Wilson, Jonathan A.J. (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

CSR

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

cultural appreciation

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

cultural branding

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

cultural engineering

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

cultural integration

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

culture

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

Wilson, Jonathan A.J. (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

culture theory

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

customer lifetime value

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

David Cameron

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

denationalization

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

Dubai 2020 Expo

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

East

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

elite athletes

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

emerging markets

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Emirates Airlines

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

employability

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

employee relations

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

employment

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

empowerment

Kokkranikal, Jithendran, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

ethics

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

ethnicity

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

ethnocentrism

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

ethnography

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

expression

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

facial hair

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

faith based commerce

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

faith based economics

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

fashion

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

feminism

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

financial services marketing

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

food supply chains

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

food technology

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

football

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

futurism

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

global brand consumption

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Global Islamic Economy Summit

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

global marketing

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

globalisation

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

globalization

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Google glass

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

graffiti

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

gulf tourism

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Habib Yazdi

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Halal

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

halal branding

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Submitted)

Halal certification

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Halal marketing

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

higher education

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

Hijab

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

hijabis

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

hip hop

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.7)

hippies

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

hospitality

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

hospitality and tourism

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

human resource

Kokkranikal, Jithendran, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

Human resource management

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

identity

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

inconspicuous branding

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

inconspicuous consumption

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

India

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Indonesia

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

ingredient branding

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

integrated marketing communications

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

integration

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

international branding

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

international business

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

international marketing

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Submitted)

international students

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

internationalisation

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

interpretive phenomenology

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

interview

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

iPhone

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Iran

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

Islam

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

Islamic art

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Islamic banking and finance

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Islamic branding

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Islamic calligraphy

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Islamic design

Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.

Islamic economics

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Islamic economy

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Islamic ethics

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Islamic finance

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Islamic insurance

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Islamic marketing

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:10.1108/jima.2013.43204aaa.001)

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Islamic marketing and branding

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

islamic public relations

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

Islamic studies

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

Islamic studies research

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:10.1108/17590831211225436)

Japan

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Japanese consumer behaviour

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Japanese corporate culture

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Jay-Z

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Jonathan Wilson

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

journals

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

Kazakhstan

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

kosher

Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.

language

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

leadership

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

leadership and management

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

Linkedin

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

lipstick effect

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

logos

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

London 2012 Olympics

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

London riots

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

macro-marketing

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Submitted)

macromarketing

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Malaysia

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Malaysia Airlines

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

management

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

managerial decision making

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

market growth

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

marketing

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:10.1108/17590831011055851)

marketing and branding courses

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

marketing communications

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

marketing performance

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

marketing research

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

marketing theory and practice

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

matrimonial websites

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

media

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

messaging

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Metallica

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Middle East

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

minority report

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

mipsters

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Mipsterz

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

mixed martial arts

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

mobile

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

modesty

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

Muamalat

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

multicultural societies

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

multiculturalism

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:10.1177/1470593113499695)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

Muslim consumer behaviour

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:10.1108/17590831111115222)

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Submitted)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

Muslim consumer behaviour and consumption

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Muslim consumers

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Muslim Culture

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:10.1108/jima.2013.43204aaa.001)

Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.

Muslim ethics

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Muslim fashion

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Muslim females

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Muslim world

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Muslim youth

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Muslim youth culture

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.

Muslims

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

nation branding

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:10.1108/17590831311306336)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

national cultures

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:/10.1108/17590831011055905)

National Identity

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

niqab

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

on the move

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

online

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

online branding

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

online shopping

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

operations management

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

organisational behaviour

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Orientalism

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

pedagogy

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

performance

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

performance measures

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

personal brand

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

personal branding

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

personal image

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

PhD

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

popular culture

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

professionalism

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

public relations

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

publications

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

Qatar Airlines

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Qualitative Research

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

race

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

race relations

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

racism

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

ramadan

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

recruitment

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

relations

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:10.1057/bm.2011.4)

relationship marketing

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

religion

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

religious faith groups

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

religious studies

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

reputation management

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

research

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

ResPublica

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

retail

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

rewards and benefits

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

risk

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Saudi Arabia

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Saudi Arabian corporate culture

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Scholarship

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:10.1108/jima.2013.43204aaa.001)

sci fi

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

selection

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

service quality

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

SERVQUAL

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

shock advertising

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

skill competences

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

social life

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

social media

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

social networking

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

social networks

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

social sciences

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

socio-politics

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

spirituality

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

sport marketing

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

sporting excellence

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

sporting failure

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

sporting merchandise

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

sports

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

sports branding

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

sports kit

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

sports personalities

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

sports sponsorship

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

sports uniform

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

stakeholder analysis

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

student loans

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

students

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

sub-culture

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

sub-cultures

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Sukuk

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

sukuk bonds

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

supply chain management

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

surrogacy

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

surrogate brands

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.047131)

Takaful insurance

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

teaching and pedagogy

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

team building

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

theology

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

tourism

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Kokkranikal, Jithendran, Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

training

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

transactional analysis

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

transformational leadership

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

tribes

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Turkish Airlines

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

ultimate fighting championships

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:10.1504/IJSMM.2012.045492)

United Kingdom

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:10.1108/17504971011087522)

video game advertising

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

web 2.0

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

web blog

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

West

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

WIEF

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

words

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

World Islamic Economic Forum

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

world religions

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:10.1504/IJBPM.2013.050588)

young consumers

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

youth

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

youth culture

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

This list was generated on Sun Jun 24 19:23:23 2018 BST.