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Items where Author is "Wilson, Jonathan"

Items where Author is "Wilson, Jonathan"

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Academia Advertising African American Consumers America Arab Gulf Arab Spring Arab world Aristotle Art Arts ASEAN Asia athlete management Australia Behavioural Psychology brand communities Brand culture brand image brand management Brand rankings Brand Theory Branding branding and advertising branding and brand management branding and sponsorship Brands BRIC Buddhism Bushido Business Business Books business to business marketing Cairo Celebrity China Chinese Brands Chinese Consumers Chinese Face Christianity Class Conspicuous Consumption Consumer Behaviour consumer culture theory Consumerism consumption corporate communications Counter Terrorism counterfeit brands Country of Origin Effects course design creativity crisis management cross culture cross-cultural experiments cross-cultural leadership cross-culture Culture culture theory Customer Segmentation Delphi Delphi Method Delphi Technique democracy Dinar Standard Dubai East Egypt emerging markets Emic vs. Etic empowerment Entrepreneurism Entrepreneurship ethnocentrism fake brands Fall Fashion Fashion Fashion design fashion marketing finance - religious aspects Food Forecasting Tools Gift-giving Global Branding Global Brands Global Economy Global Islamic Economy Summit Global Politics Globalisation Globalization Graffiti Graffiti Art Guanxi Halal Halal branding Halal brands Halal certification Halal paradigm Halal supply chain Hinduism hip hop Hispanic Consumers Hospitality human resource human resource management Hybridization Inconspicuous Consumption Indonesia Innovation Intercultural communication International marketing Internet Islam Islamic branding Islamic business Islamic Economics Islamic economies Islamic economy Islamic Extremists Islamic fashion Islamic Finance Islamic finance and banking Islamic jurisprudence Islamic marcomarketing Islamic Marketing Islamic scholarship Islamic State Islamophobia Japan Japanese Management Jumeira Group Language Leadership London Fashion Week luxury Luxury Branding Luxury Brands macromarketing Malaysia Airlines Management Marketing marketing 7P's Marketing Communications marketing education marketing history marketing phenomena marketing science marketing theory and practice Martial Arts Media Methodology MH17 MH370 Middle East MINT mixed martial arts Modern Art Modest Fashion multiculturalism music Muslim consumer behaviour Muslim consumers Muslim economies Muslim Markets Muslim World Muslims nation branding Networking Online Organisational Culture Paris shootings pedagogy personal branding Politics pop culture Popular Culture price public relations Publishing purchase intention Radicalism recruitment retention and motivation REF Religion reputation management Research Research Methods rituals Scholarship science marketing Service delivery service industry Service management Shanghai Tang shari’ah Shisha Smart Phones Social Media Socratic Cultural Theory Southeast Asia sports marketing stakeholder analysis Stakeholders Status Strategy Street Art Student News Style Voices sub-cultures Sumo Sumo Wrestling Syria Template analysis Terrorism Thomson Reuters Tokyo Tom Ford tourism training Transactional Analysis transformational leadership tribes UK Style User generated content video games Vietnam Vine West World Islamic Economic Forum Writing You Tube youth culture YouTube
Number of items: 427.

Academia

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Advertising

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

African American Consumers

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

America

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Arab Gulf

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Arab Spring

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Arab world

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Aristotle

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Art

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Arts

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

ASEAN

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Asia

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

athlete management

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Australia

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Behavioural Psychology

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

brand communities

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Brand culture

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

brand image

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

brand management

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Brand rankings

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Brand Theory

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Branding

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

branding and advertising

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

branding and brand management

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

branding and sponsorship

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Brands

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

BRIC

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Buddhism

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Bushido

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Business

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Business Books

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

business to business marketing

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Cairo

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Celebrity

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

China

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Chinese Brands

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Chinese Consumers

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Chinese Face

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Christianity

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Class

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Conspicuous Consumption

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Consumer Behaviour

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

consumer culture theory

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Consumerism

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

consumption

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

corporate communications

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Counter Terrorism

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

counterfeit brands

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Country of Origin Effects

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

course design

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

creativity

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

crisis management

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

cross culture

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

cross-cultural experiments

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

cross-cultural leadership

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

cross-culture

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Culture

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

culture theory

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Customer Segmentation

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Delphi

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

Delphi Method

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Delphi Technique

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

democracy

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Dinar Standard

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Dubai

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

East

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Egypt

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

emerging markets

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Emic vs. Etic

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

empowerment

Kokkranikal, Jithendran, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240

Entrepreneurism

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Entrepreneurship

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

ethnocentrism

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

fake brands

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Fall Fashion

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Fashion

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Fashion design

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

fashion marketing

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

finance - religious aspects

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Food

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Forecasting Tools

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Gift-giving

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Global Branding

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Global Brands

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Global Economy

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Global Islamic Economy Summit

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Global Politics

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Globalisation

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Globalization

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Graffiti

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Graffiti Art

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Guanxi

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Halal

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Halal branding

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Halal brands

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Halal certification

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Halal paradigm

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Halal supply chain

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Hinduism

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

hip hop

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Hispanic Consumers

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Hospitality

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

human resource

Kokkranikal, Jithendran, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240

human resource management

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Hybridization

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

Inconspicuous Consumption

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Indonesia

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Innovation

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Intercultural communication

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

International marketing

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Internet

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Islam

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Islamic branding

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Islamic business

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Islamic Economics

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Islamic economies

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Islamic economy

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Islamic Extremists

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Islamic fashion

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Islamic Finance

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Islamic finance and banking

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Wilson, Jonathan (2013) The importance of Islamic finance in UK growth. In: All Party Parliamentary Group on Islamic Finance & Diversity in Financial Markets: Fringe Labour Conference Brighton 2013, 23 Sep 2013, Brighton, UK. (Unpublished)

Islamic jurisprudence

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Islamic marcomarketing

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Islamic Marketing

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Islamic scholarship

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Islamic State

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Islamophobia

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Japan

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Japanese Management

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Jumeira Group

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Language

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Leadership

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

London Fashion Week

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

luxury

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

Luxury Branding

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Luxury Brands

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

macromarketing

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Malaysia Airlines

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Management

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Marketing

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

marketing 7P's

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Marketing Communications

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

marketing education

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

marketing history

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

marketing phenomena

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

marketing science

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

marketing theory and practice

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Martial Arts

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Media

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Methodology

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

MH17

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

MH370

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Middle East

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

MINT

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

mixed martial arts

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Modern Art

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Modest Fashion

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

multiculturalism

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

music

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Muslim consumer behaviour

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:10.1108/17590831311306327)

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Muslim consumers

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Muslim economies

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Muslim Markets

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Muslim World

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Muslims

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

nation branding

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Networking

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Online

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Organisational Culture

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Paris shootings

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

pedagogy

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:10.1108/17590831211259718)

personal branding

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Politics

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

pop culture

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Popular Culture

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

price

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

public relations

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

Publishing

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

purchase intention

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Radicalism

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

recruitment retention and motivation

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

REF

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Religion

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

reputation management

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Research

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Research Methods

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:10.1108/17590831211232591)

rituals

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

Scholarship

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

science marketing

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Service delivery

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

service industry

Kokkranikal, Jithendran, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240

Service management

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Shanghai Tang

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

shari’ah

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:10.1362/204440814X14103454934294)

Shisha

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Smart Phones

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Social Media

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Socratic Cultural Theory

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Southeast Asia

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

sports marketing

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

stakeholder analysis

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Stakeholders

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Status

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Strategy

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Street Art

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Student News

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Style Voices

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

sub-cultures

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

Sumo

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Sumo Wrestling

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Syria

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Template analysis

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:10.1108/WHATT-10-2015-0037)

Terrorism

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Thomson Reuters

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Tokyo

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Tom Ford

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

tourism

Kokkranikal, Jithendran, Wilson, Jonathan, Cronje, Paul and Radhakrishnan, Nitin (2018) Empowerment and human resource management in tourism. Strategic Management in Tourism. CABI Tourism Texts . CABI Publishing, Wallingford, pp. 118-141. ISBN 978-1786390240

training

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

Transactional Analysis

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

transformational leadership

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

tribes

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

UK Style

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

User generated content

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

video games

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

Vietnam

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online)

Vine

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

West

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

World Islamic Economic Forum

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

Writing

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

You Tube

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

youth culture

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

YouTube

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

This list was generated on Thu Aug 16 22:37:12 2018 BST.