Items where Author is "Wilson, Jon A.J."
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brand evaluation
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709
brand personality
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709
branding
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709
consumer behaviour
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709
cross-culture
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)
Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709
financial public relations
Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.
social media newsrooms
Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.
stakeholder analysis
Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.
user generated content
Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.
Web 2.0
Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.