Items where Author is "Wilde, Nick"
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events industry
Bladen, Charles, Kennell, James, Abson, Emma and Wilde, Nick (2012) Events management: an introduction. Routledge / Taylor & Francis Group, Abingdon, UK. ISBN 978-0-415-57741-0 (hbk), 978-0-415-57742-7 (pbk), 978-0-203-85297-2 (ebk)
events management
Bladen, Charles, Kennell, James, Abson, Emma and Wilde, Nick (2012) Events management: an introduction. Routledge / Taylor & Francis Group, Abingdon, UK. ISBN 978-0-415-57741-0 (hbk), 978-0-415-57742-7 (pbk), 978-0-203-85297-2 (ebk)
football
Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)
marketing
Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)
Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467
PR
Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)
Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467
public relations
Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)
Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467
shoestring
Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)
small business
Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)
Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467
sports marketing
Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)