Conference or Conference Paper

Theodorakis, Ioannis G., Stathakopoulos, Vlasis, Koritos, Christos D., Kottikas, Konstantinos and Kottika, Efthymia (2016) When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal settings. In: American Marketing Association Global Marketing Special Interest Group Conference 2017, 6-8 April 2017, Havana, Cuba. (Unpublished)