Skip navigation

Scale of religiosity for Muslims: an exploratory study

Scale of religiosity for Muslims: an exploratory study

Haq, Shoaib Ul, Butt, Irfan, Ahmed, Zeeshan and Al-Said, Faris Turki (2020) Scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11 (6). pp. 1201-1224. ISSN 1759-0833 (doi:https://doi.org/10.1108/JIMA-03-2016-0018)

Full text not available from this repository. (Request a copy)

Abstract

Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable scale for religiosity. However, the existing scales of religiosity have been developed primarily for Christian/Jewish respondents and cannot provide valid results for Muslim consumers. This study aims to address these challenges by re-conceptualizing the religiosity construct for Muslims and conducting an exploratory study to generate an initial scale.

Item Type: Article
Uncontrolled Keywords: Islam; consumer preferences; scale development
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Systems Management & Strategy
Faculty of Business > Networks and Urban Systems Centre (NUSC)
Last Modified: 23 May 2023 14:06
URI: http://gala.gre.ac.uk/id/eprint/42725

Actions (login required)

View Item View Item