Lim, Xin-Jean, Cheah, Jun-Hwa, Morrison, Alastair ORCID: 0000-0002-0754-1083, Ng, Siew Imm and Wang, Siqi (2022) Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77 (4). pp. 1166-1185. ISSN 1660-5373 (doi:https://doi.org/10.1108/TR-11-2021-0497)

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Abstract

Purpose - With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research identifies the factors motivating user attitudes and in-app purchase intentions (IAPI). The moderating impact of user inertia towards TPB constructs was also explored.
Design/methodology/approach - A total of 500 responses were received via an online survey fielded from July to October 2021. The data were then analyzed using PLS-SEM.
Findings - The results indicated that attitudes toward travel app shopping were predominantly determined by perceived relative advantages, compatibility, and complexity. While findings also suggested that IAPI are positively influenced by attitudes, communicability, and perceived behavioural control, and are moderated by user inertia.
Originality/Value - A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB, and the importance of inertia as a key boundary condition.

Item Type:	Article
Additional Information:	'This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.'
Uncontrolled Keywords:	travel apps; diffusion of innovation theory; theory of planned behavior; purchase intentions; tourism; inertia
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	07 Jul 2022 12:58
URI:	http://gala.gre.ac.uk/id/eprint/36578

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