Kuenzel, Sven (2006) Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements. Marketing Journal, 39 (12). pp. 42-44. ISSN 0025-3774

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Item Type:	Article
Uncontrolled Keywords:	marketing, brand management,
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation
Last Modified:	13 Feb 2020 15:06
URI:	http://gala.gre.ac.uk/id/eprint/3552

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