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Development of brand name strategies by producer groups. Final report

Development of brand name strategies by producer groups. Final report

Kleih, Ulrich, Peacock, Nigel, Hung, Ngo and Ich, Tran Cong (2007) Development of brand name strategies by producer groups. Final report. Technical Report. Natural Resources Institute, Chatham, UK.

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Item Type: Monograph (Technical Report)
Uncontrolled Keywords: development, brand, branding, strategy, shrimp, tuna, fermented, market, export, import, fish, fisheries, seafood, stakeholder
Subjects: S Agriculture > S Agriculture (General)
Faculty / School / Research Centre / Research Group: Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department
Faculty of Engineering & Science
Related URLs:
Last Modified: 13 Nov 2019 15:46
URI: http://gala.gre.ac.uk/id/eprint/12190

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