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The art, language and mindset of game-changing: branding, public relations and corporate communications

The art, language and mindset of game-changing: branding, public relations and corporate communications

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

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Item Type: Conference or Conference Paper (Other)
Uncontrolled Keywords: branding, public relations, corporate communications, brand management, consumer behaviour, business to business marketing, culture theory
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
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Last Modified: 14 Oct 2016 09:24
URI: http://gala.gre.ac.uk/id/eprint/9833

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