Skip navigation

The art, language and mindset of game-changing: branding, public relations and corporate communications

The art, language and mindset of game-changing: branding, public relations and corporate communications

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

[img]
Preview
PDF (Conference programme)
9833_WILSON_conference_programme_(2013).pdf - Supplemental Material

Download (163kB)
Item Type: Conference or Conference Paper (Other)
Uncontrolled Keywords: branding, public relations, corporate communications, brand management, consumer behaviour, business to business marketing, culture theory
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:24
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/9833

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics