Business tourism: providing a social legacy
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Davidson, Rob (2009) Business tourism: providing a social legacy. Tourism Insights.
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Abstract
This article examines initiatives that meetings and incentive travel planners can include in their programmes to leave a lasting legacy of community improvements in destinations which host business tourism events. It considers the advantages of adding a social legacy dimension to a meeting or incentive trip, as well as the challenges and pitfalls. Finally, a case study of a recent UK conference describes in detail how corporate social responsibility (CSR) initiatives were included and highlights examples of best practice.
| Item Type: | Article |
|---|---|
| Additional Information: | [1] Please note that Tourism Insights will no longer be updated after April 2010, but existing Insights articles and the Destination Manager's Toolkit will continue to be available on this site until September 2010. [2] Tourism Insights is published by VisitBritain in association with Tourism Together |
| Uncontrolled Keywords: | Business tourism, social legacy, corporate social responsibility, meetings, conferences, incentive travel |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > HF Commerce |
| School / Department / Research Groups: | School of Business School of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 22 Jun 2012 11:52 |
| URI: | http://gala.gre.ac.uk/id/eprint/5747 |
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