Business tourism: providing a social legacy
Davidson, Rob (2009) Business tourism: providing a social legacy. Tourism Insights.Full text not available from this repository.
This article examines initiatives that meetings and incentive travel planners can include in their programmes to leave a lasting legacy of community improvements in destinations which host business tourism events. It considers the advantages of adding a social legacy dimension to a meeting or incentive trip, as well as the challenges and pitfalls. Finally, a case study of a recent UK conference describes in detail how corporate social responsibility (CSR) initiatives were included and highlights examples of best practice.
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|Uncontrolled Keywords:||Business tourism, social legacy, corporate social responsibility, meetings, conferences, incentive travel|
|Subjects:||G Geography. Anthropology. Recreation > G Geography (General)|
H Social Sciences > HF Commerce
|School / Department / Research Groups:||School of Business|
School of Business > Department of Marketing, Events & Tourism
|Last Modified:||22 Jun 2012 11:52|
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