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Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration

Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

A select number of notable Japanese and Western companies have both the pedigree and a proven track record of conducting business in Saudi Arabia. Japanese companies consistently appear to be more successful in their operations. A case in question lies in Honda’s Saudi operation - which is guided by a corporate culture deeply rooted in Japanese society. And yet despite obvious cultural and religious differences Honda appears to thrive in an Islamic state. Whilst Japanese and Saudi cultures both believe in and exhibit strong traits of high-context collectivism; there still remain many differences which it is argued if not considered could cause difficulties. This paper uses a literature survey of academic publications and interviews of senior managers - to look at how Honda’s corporate culture is influencing the company’s operations in Saudi Arabia. The objective of the research is to analyse corporate culture and establish how it has contributed towards the company’s success in Saudi Arabia. The study gives the background of cultural experiences of Japan and the corporate governance system in that country. It also discusses the cultural values of the Saudi Society and then compares these - in order to explore the similarities and differences of the two societies. Findings suggest that both company and country has had to adapt to environmental and regional customs to accommodate successful collaboration.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: Japanese corporate culture, Saudi Arabian corporate culture, automotive industry, organisational behaviour, cultural integration, international business
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/4691

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