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The importance and art of articulating thanks: Lessons from non-governmental organisations (NGOs)

The importance and art of articulating thanks: Lessons from non-governmental organisations (NGOs)

Garsten, Nicky, de Quincey, Ed and Bruce, Ian (2016) The importance and art of articulating thanks: Lessons from non-governmental organisations (NGOs). In: Hall, Sarah, (ed.) #FuturePRoof: Edition Two. blurb. ISBN 978-1367275843

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Abstract

Thanking helps organisations to build relationships. In particular, charities need to thank as they build up coalitions of interest around issues, and as, in many cases, they raise income. So what can be learned from some professional thankers, and scholars, in the NGO sector?

You’ll learn:
• The importance of thanks in interpersonal communications and NGO communications
• What we can learn from NGO sector best practice and guidance
• A framework for thanking built on NGO research

Item Type: Book Section
Additional Information: Chapter 39.
Uncontrolled Keywords: thanks, gratitude, NGOs, charity, positive emotion, fundraising, appreciation, framework, twitter, relationship building, specificity, immediacy, personal, communications
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Centre for Business Network Analysis
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 30 Apr 2018 10:28
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: GREAT d
URI: http://gala.gre.ac.uk/id/eprint/19220

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