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Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour

Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour

Ma, Jenny Wei-Chen (2014) Profiling impulse buyers- Exploring how each facet of UPPS impulsivity traits can lead to different types of impulse buying behaviour. In: Academy of Marketing 2014 Conference Proceedings. Academy of Marketing.

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Abstract

This study argues that impulse buying behaviour (IB) should be multi-faceted and proposes to use urgency-premeditation-perseverance-sensation-seeking (UPPS) as the measurement to examine various types of IB. 414 valid questionnaires were collected from British and Taiwanese respondents. The measurements of the questionnaire include UPPS, IB tendency, and IB choice. This study demonstrates the interactions between the consumption situations and their corresponding impulsivity traits, which illustrates the different types of impulse buying behavioural patterns. The findings provides both practical and social implication for service privders and policy makers.

Item Type: Conference Proceedings
Title of Proceedings: Academy of Marketing 2014 Conference Proceedings
Additional Information: Academy of Marketing Conference, Bournemouth University, UK, 7-14 July 2014.
Uncontrolled Keywords: Impulse buying, Impulsivity, UPPS
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 19 May 2017 09:48
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/16954

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